Field NotesSEO Field Notes #132: Prompt Volume This week’s Field Notes is about prompts. First, though, I…Alex BirkettAugust 6, 2025
Field NotesSEO Field Notes #131: Brand Gravity When your brand appears in relation to a query or…Alex BirkettJune 25, 2025
Field NotesSEO Field Notes #130: Data-Driven Content For at least the past decade, B2B marketers grew accustomed…Alex BirkettJune 19, 2025
Field NotesSEO Field Notes #129: The Matthew Effect A few months ago, on a relatively unremarkable week, I…Alex BirkettJune 10, 2025
Field NotesSEO Field Notes #128: AI Mode To our clients, partners, and friends: At Google I/O 2025, among…Alex BirkettJune 10, 2025
Field NotesSEO Field Notes #127: Bottoms Up A friend in NYC came to me a few months…Alex BirkettMay 22, 2025
Field NotesSEO Field Notes #126: The End of “SEO Book Reports” For the last decade, much of B2B content has operated…Alex BirkettMay 22, 2025
Field NotesSEO Field Notes #125: What We Know About Optimizing for LLMs First, some humility. There are a lot of people right…Alex BirkettMay 22, 2025
Field NotesSEO Field Notes #124: How to Create Credible Content For most of human existence, information was rare. Knowledge was localized,…Alex BirkettMay 22, 2025
