Field NotesSEO Field Notes #119: Mise-en-scène in Marketing A few weeks ago on the podcast, I spoke with Molly…Alex BirkettApril 8, 2025
Field NotesSEO Field Notes #118: Don’t Optimize for Your Peers Years ago, I found myself working at HubSpot. This alone…Alex BirkettApril 8, 2025
Field NotesSEO Field Notes #117: Omnipresence A peculiar thing happens when a brand appears everywhere at…Alex BirkettApril 8, 2025
Field NotesSEO Field Notes #116: The Life Changing Magic of Showing Up In a world obsessed with breakthroughs and big ideas, it’s…Alex BirkettApril 8, 2025
Field NotesSEO Field Notes #115: Vocabulary, Fidelity, and AI Orchestration Consider the Conductor Picture an orchestra. Violins swell, brass punches…Alex BirkettApril 8, 2025
Field Notes Field Notes #114: The Doorman Fallacy Thought experiment: how would you improve rail transit? Sutherland gives…Alex BirkettApril 8, 2025
Field NotesSEO Field Notes #113: The New Gold Assuming AI continues along its current trajectory, it will do…Alex BirkettFebruary 18, 2025
Field NotesSEO Field Notes #111: Armchair SEO There’s something undeniably alluring about playing the armchair quarterback. From…Alex BirkettFebruary 3, 2025
Field NotesSEO Field Notes #110: Boots on the Ground First, let’s talk about the deleterious effects of architecting an…Alex BirkettFebruary 3, 2025
