Field Notes Archives

Field Notes SEO

How Much Traffic Does ChatGPT Send?

If a tree falls in the forest, does it make…

Alex BirkettJanuary 23, 2026

Field Notes SEO

How to Train as a Marketer

After two years of Spanish in high school, and two…

Alex BirkettJanuary 9, 2026

Field Notes SEO

Authorship and skin in the game

Ryan Law, as he is wont to do, wrote a thought…

Alex BirkettDecember 5, 2025

Field Notes SEO

Influence

I had double dinner with a friend and fellow agency…

Alex BirkettNovember 4, 2025

Field Notes SEO

How to Move Fast

It’s folk wisdom that a startup’s only real advantage is…

Alex BirkettNovember 4, 2025

Field Notes SEO

Whiplash

Have you heard of Pithole City? It’s known as the oil…

Alex BirkettOctober 2, 2025

Field Notes SEO

LLM optimization tactics

Alright, so AI is leading us to the new frontier of…

Alex BirkettSeptember 13, 2025

Field Notes SEO

Sales and SEO Alignment

I was (relatively) early on a few things: Ice baths…

Alex BirkettSeptember 8, 2025

Field Notes SEO

Prompt Volume

In the beginning was the keyword. The keyword – the…

Alex BirkettAugust 6, 2025

Field Notes

How Much Traffic Does ChatGPT Send?

How to Train as a Marketer

Authorship and skin in the game

Influence

How to Move Fast

Whiplash

LLM optimization tactics

Sales and SEO Alignment

Prompt Volume

Agency Services

Recommended Marketing Agencies

Company

Content Guides