The Atrophy Paradox
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In 2013, a federal task force wrote a 267-page report that…
Alex BirkettMarch 12, 2026
The Red Queen Effect
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What happens when anyone can press a button and generate…
Alex BirkettFebruary 26, 2026
Which Marketing Archetype Are You?
![Which Marketing Archetype Are You]()
It’s easier to go to the gym if you believe…
Alex BirkettFebruary 20, 2026
Everyone’s a Blackbelt on YouTube
![Everyone's a Blackbelt on YouTube]()
I’ve been practicing Brazilian Jiu-Jitsu for about ten years now.…
Ben MajorFebruary 13, 2026
How Measurement Influences Behavior
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In the early twentieth century, British administrators in colonial India attempted…
Alex BirkettFebruary 5, 2026
How Much Traffic Does ChatGPT Send?
![How Much Traffic Does ChatGPT Send?]()
If a tree falls in the forest, does it make…
Alex BirkettJanuary 23, 2026
How to Train as a Marketer
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After two years of Spanish in high school, and two…
Alex BirkettJanuary 9, 2026
Authorship and skin in the game
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Ryan Law, as he is wont to do, wrote a thought…
Alex BirkettDecember 5, 2025
