Content StrategyField Notes Is it a boring channel, or are you a boring marketer? I admit, I still spend time on X (Twitter). Since…Alex BirkettJune 13, 2024
Content StrategyField Notes Is SEO Dead? "The reports of death are greatly exaggerated" - Mark Twain, probably…Alex BirkettMay 6, 2024
Content StrategyField Notes Content > Algo > User Content creation without distribution is a lot like the proverbial…Alex BirkettMay 6, 2024
Content StrategyField Notes My love letter to McDonald’s and effective content operations Anyone can cook a single meal. But to cook and…Alex BirkettMay 6, 2024
Content StrategyField Notes Prove It! Driving Buy-in for Ambitious Programs You’re a marketer with big ideas. That’s good. It’s better…Alex BirkettApril 12, 2024
Content StrategyField Notes Get to the Point (Cut the Fluff) In 2018, I wrote a straightforward guide to email outreach. One…Alex BirkettApril 12, 2024
Content StrategyField Notes Is Repurposing an Opportunity Cost? Spend some time on LinkedIn, and you might be convinced…Alex BirkettApril 12, 2024
Content StrategyField Notes SEOs are product managers I come from both a marketing and a product management…David KhimJanuary 31, 2024
Field Notes Field Notes #65: The Art of Tradeoffs and Commitments It’s been a busy time at Omniscient. We expected a…David KhimOctober 13, 2023