Field Notes

If you’re choosing between being clear and being clever, chances…

“A line will take us hours maybe; Yet if it…

Ross’s tweet above is great, and it illustrates something I’ve…

I admit, I still spend time on X (Twitter).  Since…

"The reports of death are greatly exaggerated" - Mark Twain, probably…

Content creation without distribution is a lot like the proverbial…

Anyone can cook a single meal. But to cook and…

You’re a marketer with big ideas. That’s good. It’s better…

In 2018, I wrote a straightforward guide to email outreach.  One…