Field NotesSEO The Matthew Effect A few months ago, on a relatively unremarkable week, I…Alex BirkettJune 10, 2025
Field NotesSEO AI Mode To our clients, partners, and friends: At Google I/O 2025, among…Alex BirkettJune 10, 2025
SEO What is Answer Engine Optimization (AEO)? Search is evolving. What began as keyword-matching across blue links…Alex BirkettMay 29, 2025
PodcastSEO Kitchen Side: From Traffic to Influence – Marketing in the Age of AI (and AI Mode) Listen to the Podcast In this Kitchen Side episode of…Alex BirkettMay 28, 2025
Field NotesSEO The End of “SEO Book Reports” For the last decade, much of B2B content has operated…Alex BirkettMay 22, 2025
Field NotesSEO What We Know About Optimizing for LLMs First, some humility. There are a lot of people right…Alex BirkettMay 22, 2025
Field NotesSEO How to Create Credible Content For most of human existence, information was rare. Knowledge was localized,…Alex BirkettMay 22, 2025
Field NotesSEO AI Use Cases Beyond Writing Content When we first began working with Jasper in 2021, no…Alex BirkettMay 22, 2025