Buyer PersonasContent StrategyOffice Hours How to Create a Buyer Persona You Will Actually Use | Office Hours, March 2022 Why do marketers often abandon the buyer personas they spend…Karissa BarceloMarch 29, 2022
Case StudiesContent MarketingCopywritingOffice Hours How to Use Compelling Case Studies to Sell Your Stuff | Office Hours, March 2022 What does one person’s experience with a product have to…Karissa BarceloMarch 29, 2022
CareerGrowth MentorshipOmniscient 5 Tips From Our Founders on Building a Grounded Business What do lemonade stands, freelance writing, and Greek philosophy have…Karissa BarceloMarch 24, 2022
Growth MentorshipGrowth StrategyPodcast How SparkToro Approaches Growth & Productivity (Rand Fishkin) Growth and productivity should not come at the expense of…Karissa BarceloMarch 23, 2022
CopywritingFreelancersOffice Hours Freelance Writings Trends That Will Define 2022 | Office Hours, March 2022 Freelance writing is becoming an increasingly dense marketplace. In the…Karissa BarceloMarch 22, 2022
Content StrategyDirector of ContentPodcast How to Build a Content Engine & Media Company with Ronnie Higgins (Hopin) Many modern companies claim to have an in-house media company,…Karissa BarceloMarch 17, 2022
Audience DevelopmentGo-To-MarketPodcast How to Build an Audience-Driven Marketing Machine with Emily Marsh (Iconosquare) Struggling to reach your target audience? You’re not alone. While…Karissa BarceloMarch 10, 2022
Content MarketingContent StrategyOmniscientPodcast Kitchen Side: Founders’ Career Backgrounds, Greatest Accomplishments, and Biggest Regrets What do lemonade stands, freelance writing, and Greek philosophy have…Karissa BarceloMarch 2, 2022
Backlinking StrategyContent StrategyPodcastPublic Relations 052: Link-Building Tactics That Work, and more with Jeremy Moser (uSERP) What can a career in SEO teach you about building…Karissa BarceloFebruary 23, 2022