In early 2025, Teambridge, a composable workforce management platform, faced the critical challenge of growing inbound demand, having historically relied heavily on outbound outreach and conferences.

The product, designed for organizations managing distributed, hourly, and contingent workforces, offered a paradigm shift: an AI-native, composable solution for building custom workflows tailored precisely to their unique policies and business processes. However, because many of Teambridge’s target customers were used to rigid, legacy systems, its complex positioning around “composable software” didn’t always resonate.

Josh Hornthal, Head of Marketing at Teambridge, engaged Omniscient Digital to build a strong foundation for organic growth and inbound demand across multiple verticals, including medical staffing and professional sports and live events venues.

The results

• 128% growth in top 20 keyword rankings
• 89% increase in monthly search impressions
• 41% increase in monthly search clicks
• 385% increase in monthly organic conversions
• $400K in qualified pipeline

Challenge: Building a scalable inbound engine

Teambridge had a lot of momentum, but growth was overly reliant on outbound outreach and events. Josh knew they needed to diversify their customer acquisition channels and build a scalable, always-on inbound engine, but faced several challenges:

• A website in flux: The website was undergoing a major migration to Webflow, requiring proactive planning on technical SEO to maintain continuity. As part of the migration, Omniscient supported with identifying opportunities for additional conversion points beyond a demo request to capture leads earlier in the buyer journey.
• Minimal organic visibility: With a nascent SEO and content program, there wasn’t yet a cohesive strategy aligned to the customer journey. As a result, the website ranked for few keywords when it launched and generated minimal inbound traffic.
• Limited resourcing: With a lean marketing team juggling multiple responsibilities, Teambridge needed strategic and operational support to build a scalable organic growth program.
• Messaging refinement: To educate a non-technical market, Teambridge also aimed to produce a white paper on composable software, serving as the tentpole piece for demand generation and laying the foundation for content that would support the SEO program.

Approach: A full funnel program to drive qualified leads

Teambridge partnered with Omniscient Digital to architect a full-funnel organic growth program designed to increase traditional search and LLM visibility and drive qualified leads.

The key pillars of the program included:

Strategic Growth Roadmap Buildout
Omniscient conducted research on Teambridge’s market, product, use cases, core ICPs, and competitors to develop a strategic growth roadmap. As part of the research, Omniscient reviewed sales call recordings and conducted interviews with internal subject matter experts, including the co-founders, an account executive, and a product implementation manager, to grasp the voice of the customer. This work enabled an SEO strategy that targeted the segment of the market that had high buying intent, informing production of solutions pages, use case pages, and educational blog content.

Content Production
With the strategy and roadmap in place, Omniscient produced content targeting high-intent keywords, including product pages, blog posts, white papers, and a white paper. Omniscient collaborated with Teambridge to ensure the content met their quality standards and aligned with Teambridge’s brand voice.

Technical SEO Cleanup & Support
Omniscient supported Teambridge’s CMS migration to Webflow, making recommendations for site architecture and folder structure. The teams implemented redirect mapping, made technical fixes to preserve SEO equity during launch, created FAQs, added schema markup, and improved internal linking. They also found creative methods of balancing product marketing language while also optimizing for search engines and LLMs.

Conversion Optimization
To support conversion optimization, Omniscient conducted in-depth conversion path analyses to identify the key pages visitors engaged with prior to converting. These insights guided CTA placement across the blog to drive high-intent traffic toward conversion-focused pages. The team also recommended improvements to demo request forms, introduced softer email capture tactics (e.g., gated assets and inline offers), and advised on optimizing calls-to-action across landing and blog pages to increase lead volume without sacrificing user experience.

Results: Traction with an organic growth program built to scale

By the end of Q3 2025, despite challenges in organic search with the rise of Google’s AI Overviews and LLM search, Teambridge had turned a nascent SEO and LLM presence into a predictable source of high-quality leads. The strategy improved rankings and brought in the right visitors at the right stage of the buying journey.

The Teambridge website saw a 128% growth in top 20 keyword rankings.

As their search rankings improved, they also saw a 89% increase in monthly search impressions.

During this time, the rise of AI Overviews also negatively impacted clickthrough rates on the search results, cannibalizing traffic for many websites.

Despite the volatile time in traditional search, Teambridge and Omniscient built a program that withstood the declining click rates by focusing on capturing the right audience rather than the biggest audience.

They saw a 41% increase in monthly search clicks from visitors who also had high buying intent.

This resulted in a 385% increase in monthly organic conversions, driven by a strategy that focused on capturing the segment of the audience that had demonstrated buying intent, as well as making improvements to conversion rate and UX.

This contributed to generating $400K in qualified pipeline attributed to organic search.

Teambridge’s marketing team now has a repeatable, scalable system for organic growth. As the internal team transitioned to owning the program, they were equipped to continue building on the foundation they built with Omniscient.

Looking to build a durable organic growth engine? Let’s find out how Omniscient Digital can help.