Original research and data studies on search, AI, content, consumer behavior, and organic growth.
How do B2B decision-makers shop in the LLM era?
85% of B2B buyers say peer recommendations are the strongest driver of trust in new vendors.
Where do LLMs source information about your brand?
Owned content accounts for just 23% of AI citations in branded queries.
Do LLMs recommend brands when users aren’t shopping?
At least 1/3 of LLM outputs recommend brands, even when users aren’t explicitly asking for products or services.
Which content types are cited most in branded LLM queries?
57% of AI citations in branded queries point to reviews and other forms of social proof.
Which content types win AI search at each buyer intent stage?
Educational content wins in early discovery and social proof wins when buyers are close to purchase.
Are AI search skills appearing in SEO job descriptions?
34% of SEO roles now require AI search skills, with 6% mentioning it directly in the job title.
How do marketers measure organic growth?
Only 18.8% of marketers use AI visibility tools to measure organic growth.
How do marketers navigate AI, attribution, and growth?
65% of companies are focused on thought leadership to break through the noise created by AI-generated content.
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