Original research and data studies on search, AI, content, consumer behavior, and organic growth.
How B2B decision-makers buy in the LLM era
85% of B2B buyers say peer recommendations are the strongest driver of trust in new vendors.
Content types cited in branded LLM queries
57% of AI citations in branded queries point to reviews and other forms of social proof.
How LLMs source information on brands
Owned content accounts for just 23% of AI citations in branded queries.
Mapping content to buyer intent in AI search
In BOFU queries, social proof accounts for 51% of AI citations.
Brand mentions in LLM outputs
At least 1/3 of LLM outputs recommend brands, even when users aren’t explicitly asking for products or services.
AI search in SEO job descriptions
34% of SEO roles now require AI search skills, with 6% mentioning it directly in the job title.
Measuring organic growth
Only 18.8% of marketers use AI visibility tools to measure organic growth.
Signals in the noise
65% of companies are focused on thought leadership to break through the noise created by AI-generated content.
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