Measuring performance and ROI from organic channels has always been difficult, messy, and somewhat opaque.

With the advent of generative AI, it’s getting even more challenging.

Marketers are in a transition period right now as AI engines restructure the search landscape. Some see it as business as usual. Some fear change. Some are jumping into the new frontier with enthusiasm.

In this research, we wanted to learn how marketers are measuring their organic growth programs now and how that is changing in the face of AI search.

Get your copy today.