This free course covers the frameworks we use to build content marketing plans for our clients.
By the end of the course, you’ll understand the basic principles of content marketing strategy. You’ll be able to put together a content plan that will make your CMO smile.
Here’s the agenda:
- Setting the Table: How to Approach Content Planning
- Content Economics & the Barbell Strategy
- Product-Led Content Deep Dive
- Buzzworthy Content Deep Dive
- Putting it All Together: Building a Content Roadmap Report
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Co-founder, Omniscient Digital