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Frequently Asked Questions

Still have questions after reading this? Get in touch and we’ll answer them on a free strategy call.

Can you share examples of strategies and content you’ve produced?

We can. We can also show you the process that we go through to create the strategy and content, and our project management system when you get a free consultation.

How long until I see results?

It can be immediately. For example, if your website has a high domain rating (80 or above), it’s possible to get you ranking for keywords within a month. In most cases, it takes between 3-6 months.

How much content should we publish each month?

It depends on how aggressive you want to be with ranking for new keywords and growing organic traffic. We recommend at least four articles and four backlinks a month if you want to accelerate the time to see results.

What type of content do you produce?

We specialize in written, long-form, well-researched content. We also prefer to weave in quotes, know-how, and unique perspectives from your internal subject matter experts different your content from everything else out there.

How do you build backlinks?

We understand concerns about websites getting bad links. We build links through our network of writers, editors, and publishers of reputable websites with a domain rating ( DR ) of at least 50.

How do you measure the effectiveness of content? Can you help with attribution?

We assume you’ve set up attribution for your website and we don’t set up attribution for you. We’re happy to recommend experts who can help set this up if needed. Once you have that set up, we’ll work with you to set up a reporting dashboard based on your success metrics. For reference, our clients often track: organic traffic (to the blog) and leads from content.

What’s the one thing that you do better or differently than every other agency? I.e. why should we hire you instead of anyone else?

You’ll see from how we run our consultation calls and (once you sign on) the onboarding process that we really dig into your business goals, your competitors, your products, and why you believe content is important to growth.
This helps us understand the context for the content production and helps us develop a content strategy tailored to help you reach your goals.
All that is to say, we don’t just take a list of keywords you give us and write articles. We’re a strategic partner in helping you turn content into a growth channel.

How long is the contract?

Consulting, onboarding, management, and content production all have different expectations. It may take us a few calls to really dial in on what your goals are and what you hope to achieve. Once we get started, onboarding and producing the content strategy typically takes about a month. From there, the timeline for content production is based on how aggressive you want to be with your content marketing.
We usually recommend working together for at least 6 months to give our work together time to see results.

How many hours do you work on my account?

If your goals are aggressive and you want to produce a lot of content or if you’d like additional consulting hours than what’s included, then more hours will be needed.
We don’t charge by the hour. We charge a monthly retainer and we can give you a few options for monthly rates based on goals and output once we know more about your goals and needs.

Do you do technical SEO?

We can advise on technical SEO but we don’t do the implementation. We’re happy to recommend technical SEOs who can help with this.

Got more questions?

Get them answered in your free consultation.

Let’s work together

We’ve helped B2B software companies turn content and SEO into growth channels. Let’s do the same for you.

Full-service engagements start at $10,000 a month.