The Road to Mastery
Are you still running last decade’s content marketing playbook?
We’ve seen huge algorithm updates, macroeconomic shifts, and the proliferation of generative AI tools.
While marketing first principles still apply, smart marketers keep an eye on the future to maintain their edge.
In this online summit, we’ll explore current trends in content marketing and their impact on how businesses create engaging experiences that drive revenue.
March 23rd, 1-5pm ET
Register now, for free.
The Road to Mastery
The Future of Content Marketing
Are you still running last decade’s content marketing playbook?
We’ve seen huge algorithm updates, macroeconomic shifts, the proliferation of generative AI tools, and a shift in consumer behavior.
While marketing first principles still apply, smart content marketers keep an eye on the future to maintain their edge.
In this online summit, we’ll explore the current trends in content marketing and how they’re changing the way businesses create engaging experiences that drive revenue.
March 23rd, 1-5pm ET
Register now, for free.
Sponsored by
What you’ll learn
GPT-3 ain’t gonna take your job – but it will change it! We’ll cover what to focus on and what to outsource to the robots.
The (re)emergence of in-person events in B2B marketing. Turns out we really miss meeting IRL.
“Playbooks” vs bespoke approaches to channels and tactics. Which one?
Keeping up with the latest trends. B2B marketing is changing rapidly. How do you keep up?
The changing world of influencer marketing. New micro-influencers are popping up every single day, personalization at scale, and more.
How to invoke creativity to create content. How do you produce content that no one can replicate or compete with?
Companies that learn from our events
Agenda
1:00pm – 1:15pm
OPENING
Welcome from Alex, Allie, and David, co-founders of Omniscient Digital.
1:15pm – 2:15pm
PANEL
The Modern Approach to B2B Content Marketing
with Devin Bramhall, Ali Orlando Wert, and Anum Hussain
While the world whips past them at record speed, many marketers are clinging to their old “playbooks” for dear life.
Sure, many fundamentals remain unchanged. But in many areas, the ground has seemingly dropped from beneath our feet, leaving us scrambling for certainty.
In this panel, we’ll cover:
- The emergence of AI in content marketing
- The changing world of influencer marketing
- The increasing importance of in-person events
- Why Devin hates “playbooks”
Learn more about the panelists
Devin Bramhall is a marketing advisor with over 15 years of B2B marketing and leadership experience at startups and agencies. She is the former CEO of Animalz, and founder of The Master Slam, a poetry slam-style debate about startups and tech. She is also a TEDx organizer and creator of an incredibly popular General Assembly workshop called How to Use Storytelling to Get What You Want, still taught today.
Ali Orlando Wert’s work in building a content strategy at a fast-growing SaaS company was recognized as the Project of the Year and Best Content Marketing Program by the Content Marketing Awards. From in-house to agency roles, Ali has continued to help companies develop audience-centric messaging and content strategies that deliver real results. She currently serves as the Sr. Director of Content Strategy at Appfire.
Anum Hussain started her career studying journalism and reporting for The Boston Globe. She pivoted to content marketing at HubSpot, where she grew with the company for five years from startup to publicly traded. Today, she is Head of Content Marketing at Reforge and CEO at Below the Fold, a twice-a-week email sharing news you aren’t hearing anywhere else.
2:15pm – 2:45pm
ENTERTAINMENT
Live Performance
from Cousin Curtiss
Take a break from the learning and enjoy a performance from Cousin Curtiss.
Learn more about Cousin Curtiss
Cousin Curtiss is a powerhouse musician, performer, and lyricist. Originally from Michigan with ties to Alaska, Curtiss now lives in Western Colorado and tours all over the US.
2:45pm – 3:45pm
ROUNDTABLE DISCUSSION
How to Win in B2B
with Peep Laja, Ashley Faus, and Kevin Indig
It’s never been easier to start a company, but it’s never been harder to grow one.
The competitive landscape in B2B has grown. The MarTech landscape from 2022 shows there are 9,932 solutions.
Now, AI tools are lowering the cost of content creation, and the barriers to entry in SEO are getting higher.
The brave face these challenges head on and ask, “How do we win?”
In this discussion with live audience participation, we’ll cover building a competitive advantage in SEO, content, messaging, product marketing, and your go-to-market motions.
Learn more about the panelists
Peep Laja: After working in software development, marketing and sales, Peep became an entrepreneur in 2007. He was focused on general marketing consulting (SEO, PPC, CRO, content marketing), until he specialized in conversion optimization and was recognized as the most influential name in the business back in 2016. He’s built companies CXL, Speero, and Wynter.
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in TIME, Forbes, and The Journal of Brand Strategy, and she’s shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. She works for Atlassian, a collaboration software maker on a mission to unleash the power of every team.
Kevin Indig is a Growth advisor who helps the world’s market leaders define and evolve their Organic Growth strategy. Once a week, he sends an email with Organic Growth strategies and case studies to over 8,300 subscribers called The Growth Memo. In the past, he led SEO and Growth at Shopify, G2 and Atlassian and is an angel investor.
3:45pm – 4:45pm
AMA
How to be Remarkable in the Age of AI
with Jay Acunzo
Long before ChatGPT became a dinner table topic, Jay Acunzo has been championing creativity, authenticity, and the creators that think outside the box.
Being remarkable requires the courage to create the work that neither the competition nor the robots can replicate.
In this AMA, you’ll get a chance to ask Jay about themes such as:
- The creative process
- How to stand out with your content marketing
- How to invoke storytelling to make your content “stick”
- How AI can responsibly be used to create leverage for creators
- Where best practices and playbooks fall short
Learn more about Jay Acunzo
Jay Acunzo helps makers and marketers create content that resonates deeper by being more effective storytellers. He’s worked in marketing roles at Google, ESPN, HubSpot, and the VC firm NextView, and has developed, hosted, or consulted on original shows for clients like Salesforce, GoDaddy, Wistia, Help Scout, and Drift.
4:45pm – 5:00pm
CLOSING
Closing remarks and giveaway announcements!
Register now
The Road to Mastery is 100% free.
Attend the sessions you can make. We’ll send you all the recordings.
Not seeing the registration form? Register here instead.
Sponsored by
FAQs
Why "mastery?"
Foundational skills are important, but there are always new marketing channels and tactics to be aware of to remain at the top of your game.
The Road to Mastery brings together practitioners who deliver no-BS workshops that dive deep into a subject. They’ll offer actionable takeaways you can put into practice and thought-provoking ideas to nudge you along your path to mastery.
There’s no destination for “mastery” but if you get 1% better every day, you’ll be unrecognizable a year from now.
Is this really free? Why?
Yes, The Road to Mastery is completely free.
One of our principles is to level up the content marketing the universe. This is one way we’re doing that.
