AI tools are giving rise to a new marketing acquisition channel.
Generative Engine Optimization (GEO) is the process of optimizing your website and content to appear in AI surface areas. It is a growing channel and is now considered an essential complement to your existing SEO playbook.
The tricky part? GEO is harder to measure. It’s a dark channel, and performance isn’t always easy to attribute in classic web analytics tools like Google Analytics.
To help you navigate this shift, we’ve rounded up the top tools that make it easier to optimize for AI models, track results, and build visibility in an increasingly important channel.
The 8 Best Generative Engine Optimization Tools:
- Profound
- Goodie AI
- Xfunnel
- Peec AI
- Geostar
- Ahrefs
- Semrush
- AthenaHQ
Key Features Common to All GEO Tools:
- Brand Visibility in AI Search: Track how your visibility evolves and how effectively your brand performs in AI-driven search results
- Competitive Benchmarking: Monitor and analyze your brand’s visibility compared to industry competitors
- Source Citation Tracking: Clearly identify which AI channels significantly influence your brand mentions
Pricing Breakdown
| Platform | Pricing Model | Starting Price (USD) | Free Trial |
|---|---|---|---|
| Profound | a. Lite b. Enterprise | a. $499/mo b. Contact for quote | Free demo |
| Goodie AI | Enterprise | Contact for quote | Free, one-time audit |
| XFunnel | Enterprise | Contact for quote | Free, one-time audit |
| Peec AI | a. Starter b. Pro c. Enterprise | a. $97/mo b. $217/mo c. $544+/mo | 14 days |
| Geostar | a. Lite b. Enterprise c. Full-Service | a. $249/mo b. Contact for quote c. Contact for quote | Free, one-time audit |
| Ahrefs Brand Radar AI | Add-on to available packages | $199/mo per index | No |
| Semrush AI Toolkit | Base | $99/mo per domain | Free demo |
| AthenaHQ | a. Starter b. Growth c. Enterprise | a. $295+/mo b. $595+/mo c. Contact for quote | Free demo |
1. Profound
Best for: Deep optimization and detailed visibility analysis
Profound gives brands extensive insights into their AI search presence with comprehensive reporting dashboards. It excels at identifying where your brand is showing up in conversations, technical visibility blockers, and helping you optimize across multiple AI-powered search engines.
Unique features:
- Sentiment and Intent Insight: Analyzes AI-generated conversations to identify sentiment and intent toward your brand
- Prompt Volume by Topic and Keywords: Ranks the topics and keywords driving visibility in AI search and estimates total prompt volume for each
- Technical Analysis: Audits site technical structure for AI visibility, monitoring crawler access, AI indexing behavior, and page-level citation frequency
- Citation Sources and Brand Mention Gaps: Identifies which websites influence your brand’s AI visibility and reveals gaps where competitors are mentioned instead
- ChatGPT Shopping Insights: Provides product-level breakdowns of AI shopping visibility to improve placement and exposure
2. Goodie AI
Best For: Global brands looking for sentiment insights and international performance metrics
Goodie AI is built for companies with a digital presence across countries and languages. It stands out for its user-friendly interface and proprietary AI Visibility Impact (AVI) Assessment score, showing how AI-generated responses shape brand visibility worldwide.
Unique Features:
- Sentiment Analysis: Analyzes the tone behind brand visibility in AI search
- AI Visibility Impact (AVI) Assessment: Evaluates your brand’s AI search visibility impact, categorized as Low, Medium, or High
- Global Perspective: Offers geographical and language-level rankings
- SKU-level Shopping Analysis: Measures each product’s visibility and ranking in AI-led shopping interactions, tracking how you stack up against competitors
- AI Content Writer: Creates polished content in your distinct style, optimized for both AI-driven platforms and traditional search—with credibility-building citations included
3. XFunnel
Best For: Brands needing personalized guidance and experimentation
XFunnel isn’t just a dashboard—it’s a full-service solution for running controlled tests on how AI search algorithms surface your content. Their emphasis on real-time analytics and tailored support makes them ideal for fast-moving teams.
Unique Features:
- Dedicated Analyst Support: One-on-one expert guidance with tailored playbooks
- Query Intelligence: Insight into search volume, keywords, and audience questions by region and persona
- Experiments: Enables testing such as content freshness and API response accuracy
4. Peec AI
Best For: Real-time visibility monitoring and rapid-response optimization
Peec AI delivers instant visibility alerts and citation tracking across AI search engines, helping you keep tabs on AI-generated responses that reference your brand. Its simplicity and speed are great for companies looking for agility.
Unique Features:
- Recent Mentions: Live tracking of brand mentions in AI search
- Real-time Visibility Alerts: Instant notifications on visibility shifts
- Integration with Google Looker Studio: Connects Peec AI’s data for custom dashboards and visualizations
5. Geostar
Best For: Understanding bot interactions and driving revenue from AI search
Geostar breaks down how different AI search algorithms index your content and reveals which LLMs are driving traffic. It helps brands turn dark, unmeasurable AI activity into ROI-focused, data-backed outcomes.
Unique Features:
- Bot Analysis: Identifies which AI bots crawl your pages and how they rank content
- Sentiment Tracking: Gauges customer sentiment (positive, negative, neutral) toward your brand
- Full‑Service Agency Support: Geostar’s experts handle your AI visibility strategy, providing complete, hands‑off execution and proven results
6. Ahrefs Brand Radar
Best For: Blending traditional SEO insights with AI search performance
Ahrefs brings its credibility in SEO to the emerging space of AI search optimization. With tools to analyze keyword density and visibility in both traditional and AI-driven search, it helps you adapt existing content to meet the needs of AI-generated responses.
Unique Features:
- Sentiment Analysis: Tracks and evaluates the quality and tone of AI search mentions
- Keyword Analysis: Provides strategic keyword recommendations for improved AI search visibility
- Market Share and Competitor Analysis: Reflects your visibility within a defined market and pinpoints where competitors are surfacing in AI mentions
7. Semrush’s AI Toolkit
Best For: Comprehensive sentiment analysis and detailed topic mapping
Semrush stands out for its focus on sentiment and language analysis—showing not just where your brand appears in AI responses, but how it’s being framed. It’s especially useful for brands looking to shape perception, not just track visibility.
Unique Features:
- Sentiment Analysis: In-depth sentiment tracking with overall sentiment, favorable brand strength drivers, areas for improvement, and personalized recommendations
- Topic Distribution: Insights into popular queries and content alignment on your site
- AI-Generated Tips: Strategic recommendations for enhancing AI search visibility
8. AthenaHQ
Best for: Simplified visibility benchmarking and rapid competitive analysis
AthenaHQ offers a clear and simple way to track AI visibility metrics without overwhelming detail. It’s ideal for marketers seeking an overview of how their brand performs across AI search engines like Google AI Overviews.
Unique Features:
- Overall GEO Score: Provides a weighted visibility score for quick analysis
On AI Search Optimization
AI search engines quickly change how customers discover brands, content, and products. With the rise of AI-generated responses and conversational interfaces, visibility is impacted by how often your brand is referenced in AI models.
Here’s the catch: unlike traditional SEO, these channels are harder to measure. You can’t rely on search rankings to understand where you’re showing up. That’s where GEO tools come in.
These platforms help marketers track performance from AI search engines using real-time analytics, visibility metrics, and actionable insights. They reveal how AI search tools reference your content, offering attribution insights that traditional SEO tools don’t account for. As AI answer engines increasingly shape what shows up in results, this layer of visibility has become essential for modern search optimization.
By integrating GEO insights into your existing marketing tools, you can improve search visibility, level up your digital content optimization, and reshape existing content to match what AI systems are surfacing. It’s the difference between hoping to show up—and knowing you do—in the results of AI-driven search.
If you’re looking for support or guidance on your GEO strategy, check out the top GEO agencies and contact us.
