Alex Birkett, Author at Omniscient Digital - Page 27 of 38

indirect costs of content marketing

Field Notes

Field Notes #007: Indirect Costs of Content Marketing

Economics has guided a weird amount of my thinking on…

Alex BirkettAugust 18, 2022

Kitchen Side: Meeting Demand (SEO) vs Establishing Demand

Content Strategy Podcast

Kitchen Side: Meeting Demand (SEO) vs. Establishing Demand

What's the difference between creating demand in marketing and establishing…

Alex BirkettAugust 17, 2022

How to Maximize Growth with a Digital Marketing Agency with John Doherty

Podcast

How to Maximize Growth with a Digital Marketing Agency with John Doherty

When you’re trying to grow your small business, how do…

Alex BirkettAugust 10, 2022

bandit testing your content marketing

Content Marketing Field Notes

Field Notes #004: Bandit Testing Your Content Marketing

Being "data-driven" doesn’t mean you operate without creativity. It means you use…

Alex BirkettJuly 28, 2022

Marketing to an Over-Marketed Society with Michael Brenner

Content Strategy Podcast

Marketing to an Over-Marketed Society with Michael Brenner

Content marketing is about a lot more than spending money…

Alex BirkettJuly 26, 2022

Content Marketing Content Strategy Strategy

Content Marketing for SaaS: How to Drive User Growth

Raise your hand if you want to build a SaaS…

Alex BirkettJuly 25, 2022

Content Marketing SEO Strategy

Red Ocean vs Blue Ocean SEO

SEO strategy never exists in isolation. There are dynamic elements…

Alex BirkettJuly 21, 2022

The Recession: How We’re Managing Anxiety, Allocating Resources, and Planning to Survive

Podcast

Kitchen Side: The Recession: How We’re Managing Anxiety, Allocating Resources, and Planning to Survive

The top question on the minds of business owners and…

Alex BirkettJuly 20, 2022

Mission-Driven Content with Melanie Deziel

Podcast

Mission-Driven Content for Small Businesses with Melanie Deziel

Small businesses are an essential part of our economy and…

Alex BirkettJune 30, 2022