Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google’s Helpful Content Update

Last Updated on January 17, 2025

In this episode of Kitchen Side, we discuss various topics including the recent Google update, the importance of creating helpful content, the impact of SEO on traffic and leads, changes in work culture, experiences with LinkedIn, efficiency versus effectiveness, the shift in work culture and its impact on hiring and talent acquisition, and experiences with learning new skills and setting goals. 

We emphasize the importance of creating valuable content, having expertise and authority, and prioritizing genuine interests and passions. and also discuss the need for open communication, self-improvement, and nurturing work ethic and passion in individuals.

Topics

• The impact of SEO on traffic and leads 
• Changes in work culture 
• The importance of creating helpful content 
• Changes in work culture and the efficiency vs effectiveness debate 
• The shift in work culture and impact on talent market 
• The importance of communication and boundaries in work 
• The importance of finding strengths and interests
• Finding the perfect mix of strengths and interests 

Show Links

• Connect with David Khim on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Allie Decker on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made. 

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Listen to the podcast:

Key Takeaways:

[00:11:05] The impact of SEO on traffic and leads 

Exploration of how SEO strategies and the quality of content can affect website traffic and lead generation.

[00:15:24] Changes in work culture 

Conversation about the evolving content ecosystem and the desire for more authentic and insightful content.

[00:20:06] The importance of creating helpful content 

Discuss the optimization of content for building an audience and driving high propensity deals.

[00:22:09] Changes in work culture and the efficiency vs effectiveness debate 

Discuss the in-person element of work culture, the theory that effective things are not always efficient, and the balance between working smarter and working harder.

[00:29:46] The shift in work culture and impact on talent market 

Discussion on the shift from hustle culture to a more balanced approach to work and its impact on the quality of talent in the market.

[00:35:06] The importance of communication and boundaries in work 

Emphasis on the need for open communication and setting boundaries in the workplace to avoid burnout and ensure a healthy work-life balance.

[00:39:14] The importance of finding strengths and interests 

Discussion about recognizing one’s strengths and interests, and the importance of focusing on those areas rather than trying to excel in everything.

[00:41:01] Finding the perfect mix of strengths and interests 

Exploration of the wisdom that comes with experience and finding the right balance between personal interests and strengths, rather than doing things just because they seem cool or everyone else is doing them.

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