Generative Engine Optimization (GEO)
Increase your brand’s visibility in AI-generated content and become the trusted source LLMs cite.
“We’re seeing LLM traffic convert at 30% versus 5% for traditional SEO. It started as paranoia; we were just trying to make sure we weren’t losing traffic. But now it’s a core part of our strategy.”
Eric Hann, SVP of Go-To-Market at Order.coSenior Manager of Demand at Order.co
Source: Stage 2 Capital
Trusted by ambitious B2B software companies
The shift from SEO to GEO
As more people use large language models (LLMs) and AI-powered search platforms like ChatGPT, Claude, Gemini, and Perplexity to find information, businesses must optimize not just for search engines, but for visibility in those LLM outputs.
Generative Engine Optimization (GEO) complements SEO by helping websites get cited by LLMs and become recognized as a trusted source of information.
Brands that adopt GEO as part of their marketing strategy to get cited in LLM outputs will gain an early-mover advantage in building visibility and trust.
How LLMs Choose Their Sources
LLMs are trained on publicly available web content and use retrieval-augmented generation (RAG) to surface relevant information.
To optimize your site to appear in LLM outputs, your content must be crawlable, topically relevant, clearly structured, and backed by authority signals like brand mentions. The clearer and more traceable the content, the more likely it is to be referenced by these tools.
More importantly, your content must provide unique insight and perspective on the topic rather than providing generic or surface-level information.
Our Generative Engine Optimization Principles
Product Source-Worthy Content
- Produce content that has a strong point of view based on real experience and subject matter expertise
- Share original research and proprietary data to offer unique insights that competitors can’t replicate
- Prioritize depth and specificity over surface-level commentary
Brand and Author Entity Optimization
- Develop authority for author profiles with About pages, detailed bylines, and a strong LinkedIn presence
- Build topical authority for your brand by consistently covering relevant and timely topics
- Position your brand as a trusted source that LLMs can retrieve
Citation Engineering
- Build backlinks to pages that reference quote your content to reinforce authority signals
- Invest in PR and thought leadership to earn placements on high-authority websites
- Create digital breadcrumbs—mentions, links, structured data—that help LLMs connect the dots back to your brand
Technical Optimization
- Make sure your website is fast, crawlable, and easy to index so search engines and LLMs can access your content
- Use semantic markup and metadata to signal the context and credibility of your content
- Structure your pages with clean, well-organized HTML to improve machine readability
Results clients have seen
CASE STUDY
GatherContent grew organic sessions 867% and blog-attributed leads 62%.
CASE STUDY
Lokalise kickstarted their content program and grew organic traffic 280%
CASE STUDY
AppSumo grew organic traffic 843% and revenue from organic traffic 340%
What Our GEO Optimization Engagements Include
- Analysis of current state of affairs and LLM optimization opportunities
- Competitor and citation analysis
- Technical analysis for generative engine optimization
- Generative engine optimization roadmap
- Program execution including content production, increasing brand mentions, and technical implementation
- Ongoing monitoring of LLM mentions and visibility
Who This is For
CMOs, VPs of Marketing, and Directors of SEO who:
- Need to drive pipeline, not just traffic
- Want to evolve their SEO program to include GEO
- Want to be an early-mover advantage in appearing in LLM outputs
Optimize your site for LLM visibility
Diagnose your LLM visibility and get a plan to appear in AI-powered search more often.
Let’s work together
We’ve helped B2B software companies turn content and SEO into growth channels. Let’s do the same for you.
Full-service engagements start at $10,000 a month.
