Our Approach to Link Building & Brand Mentions

When you boil it down, the secret to SEO success is just this fairly simple:

Content, links, and technical. 

Of course, it’s much harder in practice. Turns out, however, that producing amazing content at scale is very difficult, and so is link building.

You either have to build the capacity in-house or hire a freelancer or agency.

Building the capacity in-house requires a lot of resources for outreach, relationship building, and content production that typically falls outside the job description of a content marketer.

If you’ve hired a freelancer or agency for link building before, you eventually learn they’re building a bunch of spammy links on content farm websites or adding links in their other unsuspecting clients’ content.

No good.

Given this conundrum, we take a different approach based on three principles.

Off page SEO is one input to organic growth.

Backlinks are an important input to building an organic growth engine, but not an end in itself. They’re a means to an end that accelerates your organic growth efforts.

Here’s what that means for working with us: We’re an organic growth agency, so if we don’t deliver tangible business outcomes through organic channels, we’re not doing our job.

We place links that create lasting impact to ensure your content continues to improve in rankings, bringing in more organic traffic and leads over time.

Great link building is like great business development.

There is no generic playbook to link building and there’s no cold email template that will give you a 90% response rate.

Great link building takes a lot of relationship-building.

Fortunately, we’ve spent the last decade building relationships in B2B software and have a large rolodex of editors at hundreds of publications.

Transparent reporting on links and brand mentions.

We communicate all the links we build for you including the website the link was placed on, the page that’s linked to, the anchor text, and domain rating of the link placement.

We don’t fudge the details or try to hide spammy links (we don’t build those).

We guarantee backlinks on relevant domains with a minimum domain rating of 50.