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Bottoms Up Field NotesSEO Bottoms Up A friend in NYC came to me a few months…Alex BirkettMay 22, 2025
The End of “SEO Book Reports” Field NotesSEO The End of “SEO Book Reports” For the last decade, much of B2B content has operated…Alex BirkettMay 22, 2025
What We Know About Optimizing for LLMs Field NotesSEO What We Know About Optimizing for LLMs First, some humility. There are a lot of people right…Alex BirkettMay 22, 2025
How to Create Credible Content Field NotesSEO How to Create Credible Content For most of human existence, information was rare. Knowledge was localized,…Alex BirkettMay 22, 2025
AI Use Cases Beyond Writing Content Field NotesSEO AI Use Cases Beyond Writing Content When we first began working with Jasper in 2021, no…Alex BirkettMay 22, 2025
Measuring Brand Visibility in LLMs Field NotesSEO Measuring Brand Visibility in LLMs There’s a bit of beauty in classic SEO measurement frameworks,…Alex BirkettMay 22, 2025
You’re Probably Not Behind Field NotesSEO You’re Probably Not Behind When I was 23 years old, I sat down at…Alex BirkettMay 22, 2025
Kitchen Side: Generative Engine Optimization PodcastSEO Kitchen Side: Generative Engine Optimization Listen to the Podcast In this Kitchen Side episode of…Alex BirkettApril 16, 2025