The 8 Best Generative Engine Optimization (GEO) Agencies SEO The 8 Best Generative Engine Optimization (GEO) Agencies Your buyers are asking ChatGPT for shortlists, using Perplexity to…Alex BirkettApril 15, 2025
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Don’t Optimize for Your Peers Field NotesSEO Don’t Optimize for Your Peers Years ago, I found myself working at HubSpot. This alone…Alex BirkettApril 8, 2025
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The Life Changing Magic of Showing Up Field NotesSEO The Life Changing Magic of Showing Up In a world obsessed with breakthroughs and big ideas, it’s…Alex BirkettApril 8, 2025
Vocabulary, Fidelity, and AI Orchestration Field NotesSEO Vocabulary, Fidelity, and AI Orchestration Consider the Conductor Picture an orchestra. Violins swell, brass punches…Alex BirkettApril 8, 2025
The Doorman Fallacy Field Notes The Doorman Fallacy Thought experiment: how would you improve rail transit? Sutherland gives…Alex BirkettApril 8, 2025
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