Field NotesSEO Field Notes #127: Bottoms Up A friend in NYC came to me a few months…Alex BirkettMay 22, 2025
Field NotesSEO Field Notes #126: The End of “SEO Book Reports” For the last decade, much of B2B content has operated…Alex BirkettMay 22, 2025
Field NotesSEO Field Notes #125: What We Know About Optimizing for LLMs First, some humility. There are a lot of people right…Alex BirkettMay 22, 2025
Field NotesSEO Field Notes #124: How to Create Credible Content For most of human existence, information was rare. Knowledge was localized,…Alex BirkettMay 22, 2025
Field NotesSEO Field Notes #123: AI Use Cases Beyond Writing Content When we first began working with Jasper in 2021, no…Alex BirkettMay 22, 2025
Field NotesSEO Field Notes #122: Measuring Brand Visibility in LLMs There’s a bit of beauty in classic SEO measurement frameworks,…Alex BirkettMay 22, 2025
Field NotesSEO Field Notes #121: You’re Probably Not Behind When I was 23 years old, I sat down at…Alex BirkettMay 22, 2025
Field NotesSEO Field Notes #119: Mise-en-scène in Marketing A few weeks ago on the podcast, I spoke with Molly…Alex BirkettApril 8, 2025
Field NotesSEO Field Notes #118: Don’t Optimize for Your Peers Years ago, I found myself working at HubSpot. This alone…Alex BirkettApril 8, 2025
