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Kitchen Side: SEO Chad and the Benefits of Being Basic

Kitchen Side: SEO Chad and the Benefits of Being Basic

In this episode of Kitchen Side, Alex Birkett, Allie Decker, David Ly Khim, and together with our Managing Editor Samuel Lund, discuss the importance of not taking everything at face value and going back to basics.

They also delve into the importance of quality in content and how it can be subjective and variable depending on the audience. They discuss the use of process maps as a tool for understanding how work gets done and improving efficiency. And they offer insights into human behavior and motivation, emphasizing the need to look beyond surface-level trends and focus on tried and true methods.

Overall, this episode provides valuable lessons on leadership, communication, and maintaining expected standards and pace.


  • The Shortcomings of Following Influencers
  • The Value of Email Lists 
  • The Importance of Email Marketing
  • Process Mapping 
  • Mapping a Process 
  • Hard Truths of Leadership 
  • Leadership Communication
  • Hypocrisy in Leadership

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made. 

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Listen to the podcast:

Key Takeaways:

[00:01:53-00:03:58] The Shortcomings of Following Influencers 

caution against taking everything at face value and not getting tilted by the noise and discuss the importance of not blindly following influencers and not assuming that having a large audience equates to having authority

[00:06:39-00:08:52] The Value of Email Lists 

discuss the importance of email lists and how they allow marketers to say what they want without having to fine-tune their content for algorithms and engagement and emphasize that the money is on the list and that newsletters will continue to be a major source of growth for B2B

[00:09:47] The Importance of Email Marketing 

discuss the viability of email marketing and how it has evolved over time

[00:24:06] Process Mapping 

the importance of process mapping in understanding how work gets done between different departments and teams, and how it helps to objectively challenge why things happen a certain way

[00:29:09] Mapping a Process 

discuss the process of mapping out a massive process across walls using sticky notes and how it led to increased efficiency and unlocked inventory

[00:35:45] Hard Truths of Leadership 

discuss a tweet by Pep about the hard truths of leadership, including the fact that people never do something only once, slow people cannot be asked to be faster, and drama kings and queens will eventually turn poisonous and also discuss their agreement and disagreement with these points

[00:47:44] Leadership Communication 

discuss the importance of leaders being intentional with their communication and labeling their ideas as either random, optional, or mandatory

[00:49:35] Hypocrisy in Leadership 

talk about how people detect hypocrisy in leadership now more than ever and how leaders who show themselves as being on the front lines with everybody send a powerful signal

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Alex Birkett

Alex is a co-founder of Omniscient Digital. He loves experimentation, building things, and adventurous sports (scuba diving, skiing, and jiu jitsu primarily). He lives in Austin, Texas with his dog Biscuit.