Last Updated on April 7, 2025
Marketing teams are ditching manual workflows and going all-in on AI. The AI tools we once treated as novelty apps are now embedded into global marketing workflows.
Think ChatGPT for messaging and ideation. Canva for batch-designing ads. Quillbot for polishing thought leadership. DeepL for real-time localization.
A month’s worth of marketing tasks? Done by Wednesday. It’s not hype. It’s happening—at scale. The tools getting work done aren’t making headlines. They’re meeting deadlines.
We took some of the most popular tools being used around the world and looked for the search volumes of each tool for every country in the world. This gave us an idea of which countries are searching for AI tools the most and which tools are dominating in each country.
India leads global AI tool adoption, followed closely by the United States and Brazil, let’s check out the top 10 countries that are searching for AI tools the most around the world.
While ChatGPT dominates searches worldwide, local preferences emerge. Canva sees massive adoption in Mexico and Southeast Asia, while European countries favor DeepL for multilingual campaigns. These patterns don’t just show who’s using AI—they reveal how different regions are reshaping marketing’s future.
For marketing departments, the choice is clear: Learn to use these new AI tools today, or sit idly by as competitors do more work in less time.
So, which of these tools are breaking out globally? Let’s dig into the search volumes across the top 10 countries to find out.
Marketing AI tools stats: A global look at AI adoption
Let’s take a look at how marketers across the world are integrating AI tools into their day-to-day execution and which countries are leading the way.
India
India is setting the pace with a staggering 41.1 million ChatGPT searches a month. But marketers here aren’t stopping at prompts—they’re stacking tools. Canva (8.6M) and Remove.bg (4.9M) are go-tos for social-ready design and image editing. Quillbot (2.4M) supports large-scale content teams that need bulk rewriting. And Gemini (800K) is emerging as a secondary research assistant.
Whether it’s long-form blog content, daily LinkedIn carousels, or e-commerce creatives, Indian marketers are using AI to do more with less headcount.
Philippines
Philippines-based marketers are embracing a balanced AI toolkit. ChatGPT (13.3M) for copy and content strategy, Quillbot (4.5M) for tone alignment, and Canva (4.3M) for rapid design. They’re also leveraging Grammarly (700K) for polishing branded content and Gemini (500K) for campaign research.
This full-stack adoption supports agencies and freelancers alike—managing everything from email copy to TikTok thumbnails, often on tight timelines and tighter budgets.
Indonesia
Marketers are leaning heavily into design tools. After ChatGPT (13M) Canva leads with 10M monthly searches, and Remove.bg (3.9M) supports batch background removal for high-volume product and campaign shots. But there’s depth behind the visuals: Perplexity (2.6M) is growing as a research companion for SEO and blog content, while DeepL (1.5M) enables multilingual campaigns across a diverse archipelago.
From Instagram Reels to marketplace banners, marketers in Indonesia are running lean, visual-forward content ops with AI as their creative backbone.
United States
The US remains a marketing innovation hub, with 31.1M ChatGPT searches monthly. But what makes it interesting is the range. Canva (15.8M) supports in-house teams and creators, while Grammarly (3.5M) ensures everything from landing pages to whitepapers is brand polished.
Then there’s Character AI (2.6M). Used by content marketers and social teams, it experiments with brand voice personas, spins interactive stories, and crafts chatbot scripts on the fly.
Brazil
Brazil is one of the fastest-rising AI adoption markets, with ChatGPT (14.3M) and Canva (13.3M) nearly neck and neck. It’s a marketer’s dream: copy and creative, synced. Character AI (1.6M) to ideate social campaigns with emotional resonance. Remove.bg (962K) and Gemini (973K) to help production teams scale visual content.
In an economy where influencer marketing and video are king, these tools help fuel Brazil’s distinct brand of culture-driven storytelling.
Mexico
Mexico’s marketers show a strong preference for visual campaigns. Canva (9.3M) dominates, supporting everything from e-commerce banners to Instagram reels. But with ChatGPT (7.5M), Character AI (784K), and DeepL (275K) in rotation, it’s clear there’s a robust demand for multilingual and culturally adaptive campaigns.
Germany
German marketers are leaning into what they do best: precision and clarity. DeepL (3.3M) is the second most used AI tool in this country, helping marketing teams translate and localize at scale. ChatGPT (7.1M) being used for ideation and content generation, while Canva (1.1M), Perplexity (246K), and Character AI (229K) round out a stack that supports quality-driven, detail-oriented execution.
Germany’s B2B marketers, in particular, use DeepL + ChatGPT to speed up international campaigns while maintaining tone, clarity, and regulatory accuracy.
France
France offers one of the most eclectic mixes. Canva (6.9M) for creative output, ChatGPT (5.8M) for campaign copy, and DeepL (2.8M) for cross-market activation. Tools like Perplexity (248K) and Gemini (220K) are making inroads for research-heavy campaign planning and product marketing.
French marketers aren’t just creating—they’re strategizing. Think press kits, ad copy, and launch plans. All powered by hybrid AI-human workflows.
United Kingdom
UK marketers are pragmatic. ChatGPT (6M) leads for scripting, briefs, and ideation, while Canva (2.2M) helps brands roll out templates for distributed teams. Quillbot (410K), Grammarly (361K), and Character AI (356K) show marketers are building out full AI-assisted writing stacks, especially in agencies and content studios.
Canada
With 6.8M ChatGPT searches and 2.8M for Canva, Canada’s marketers are proving you don’t need big teams to create at scale. Content marketers combine DeepL (500K), Grammarly (400K), and Quillbot (400K) to handle everything from French-English translations to editing long-form content.
Canada’s AI tool stack reveals a lean, highly functional system designed for consistency, quality, and multi-market reach.
Australia
Smaller in volume, sure, but marketers here are just as savvy. ChatGPT (4.1M) and Canva (2.4M) lead usage, supporting content ops and brand design. Use of Quillbot (272K), Grammarly (223K), and Copilot (124K) indicate a strategic adoption of writing, editing, and ideation aids for teams with big deliverables and limited bandwidth.
The shift is clear: AI isn’t a sidekick anymore. It’s a central part of the marketer’s toolkit.
Considering that worldwide AI tool adoption will likely increase to 729.11 million users by 2030 (that’s a 131.91% jump from 2024), the reality is undeniable. Your competition isn’t debating whether to use AI anymore. They’re already putting it to work.
Search volume data: The most popular AI tools worldwide
Search data reveals which AI tools marketers rely on most. ChatGPT leads with over 41 million monthly searches in India and 31 million in the US.
But specialized tools tell a different story. Canva, the AI-powered design tool, sees nearly 16 million monthly searches in the US and 13 million in Brazil. Grammarly attracts 3.5 million US searches monthly, while Quillbot draws 4.5 million searches from the Philippines.
Different regions clearly favor different tools. Remove.bg, an AI image editing tool, gets 5 million monthly searches in India but only 673,000 in the US. DeepL, a translation tool, sees 3.3 million searches in Germany but just 66,000 in India.
Here’s a closer look at the numbers:
- ChatGPT dominates AI tool usage as the #1 AI tool in 144 countries, with over 60% of web visits.
- Canva is the second most popular AI tool worldwide and is the top choice in 24 countries, including Mexico, France, Thailand, and Vietnam.
- DeepL shows a strong presence in European countries, ranking as the #1 tool in Luxembourg and appearing in the top 3 for 36 countries.
- QuillBot is the #3 most widespread tool globally, appearing in the top 3 for 37 countries, with high adoption in the Philippines (4.57M).
- Character AI is popular in Brazil (1.64M) and is the top tool in Belarus.
- Remove.bg shows significant usage in India (4.97M) and Indonesia (3.99M).
The data makes it obvious. Marketers aren’t just dabbling in AI. They’re getting laser-focused. They’re moving past the “just ChatGPT” era into a new phase of stacking specialized tools to solve specific, high-leverage problems.
Need lifelike visuals? Turn to Midjourney or DALL·E. Want sharper video transitions? Enter Viggle. Looking for localized insights? DeepSeek and Hailuo AI are gaining traction. Copywriting? Jasper still holds its ground. And let’s not forget newer players like Claude, Kling AI, and Grok AI—all finding their niche in content, design, and campaign strategy.
Take a look at the graph below, it uncovers the world’s most sought-after AI tools, ranked by the sheer volume of global searches they attract each month.
Alex Birkett, co-founder at Omniscient Digital, said, “AI usage on marketing teams isn’t just a fun toy anymore, it’s a global restructuring of how marketing teams operate. We’re seeing these tools, both individually and organizationally, push the boundaries on operations, creativity, and innovation. We can only expect this to grow in adoption and maturity over time.”
Common use cases: How marketers apply AI tools
Modern teams use marketing AI tools for multiple aspects of their work. Here’s a detailed look at how these tools reshape marketing operations.
Content creation and writing
Writing a product description? Ask ChatGPT. Polishing your email campaign? Hand it to Grammarly. Need that sales page in Spanish, French, and German? DeepL delivers overnight.
Marketing’s writing stack grows more sophisticated each month. Teams layer AI tools like a writer’s assembly line: ChatGPT drafts, Quillbot adapts, Grammarly polishes, and DeepL translates. All while maintaining the brand’s voice.
Visual marketing and design
Canva turns every marketer into a designer. Its AI picks brand colors, suggests layouts, and builds campaigns in minutes. Dream Lab spawns fresh visuals almost instantly while Remove.bg strips photo backgrounds in seconds. With these tools, a single person can output more designs than an entire agency.
Customer analysis and targeting
Modern marketing runs on AI insights. Gemini builds buyer profiles from scattered data points. Perplexity watches social chatter turn into market trends. Character AI handles customer questions in multiple languages before they reach human teams. These tools don’t just collect data. They predict what customers want next.
Campaign planning and optimization
Marketing strategy shifted when AI came into play. Instead of guessing what works, teams tap Copilot to analyze market signals and design campaign approaches. DeepSeek scans platforms for emerging topics, while Perplexity maps out content strategies that rank. Each decision is backed by data, and each campaign is guided by digital insights.
This combination of marketing AI tools doesn’t just automate tasks—it transforms how marketing teams work. A small team can now produce content at the scale of a major agency, analyze customer data with the precision of a research firm, and create visuals on par with those from a design studio.
Marketing’s AI-powered future
With AI, small marketing teams can now match enterprise output. Tools handle the grunt work—writing product descriptions, designing social posts, analyzing customer patterns, while humans focus on strategy. As AI gets smarter, results follow suit, and the gap between AI-powered teams and those using manual operations grows.
As the divide between AI-powered and manual approaches widens, teams must start mastering marketing AI tools before they fall too far behind to catch up.
Consider Omniscient Digital’s approach: AI speeds up SEO research and content ideation, but humans craft content and strategy. Success comes from knowing exactly where AI adds value and where human judgment is essential.
Contact us today to discover how we can help you scale-up your organic growth strategy.
