The Atrophy Paradox
![The Atrophy Paradox]()
In 2013, a federal task force wrote a 267-page report that…
Alex BirkettMarch 12, 2026
The Red Queen Effect
![The Red Queen Effect]()
What happens when anyone can press a button and generate…
Alex BirkettFebruary 26, 2026
Which Marketing Archetype Are You?
![Which Marketing Archetype Are You]()
It’s easier to go to the gym if you believe…
Alex BirkettFebruary 20, 2026
What is Content Engineering?
![What is Content Engineering?]()
Listen to the podcast: In this episode of The Long…
Alex BirkettFebruary 11, 2026
How Measurement Influences Behavior
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In the early twentieth century, British administrators in colonial India attempted…
Alex BirkettFebruary 5, 2026
Kitchen Side: AI Search Tactics, Telemetry and Team Structure
![Kitchen Side_ AI Search Tactics, Telemetry and Team Structure]()
Listen to the Podcast In this Kitchen Side episode of…
Alex BirkettFebruary 4, 2026
How Much Traffic Does ChatGPT Send?
![How Much Traffic Does ChatGPT Send?]()
If a tree falls in the forest, does it make…
Alex BirkettJanuary 23, 2026
How to Train as a Marketer
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After two years of Spanish in high school, and two…
Alex BirkettJanuary 9, 2026
