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Product-Led Onboarding, Video-First Content, and AI Repurposing with Ramli John (AppCues)

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In this conversation, Alex and Ramli John discuss their experiences with podcasting, the evolution of content creation, and the importance of standing out in a crowded market. They also touch on the concept of product adoption and the goals of the Product Adoption Academy within Appcues. In this conversation, Ramli John and Alex discuss the concept of product-led growth and its misconceptions. They explore the role of marketing and sales in a product-led growth model and the importance of personalized user experiences. They also touch on the use of AI in content creation and the potential impact on the value of human creators.

Key Takeaways

  • Building relationships with podcast guests can lead to valuable connections and friendships.
  • Creating a unique and memorable brand for a podcast can help it stand out in a crowded market.
  • There is value in embracing your own weirdness and personality when creating content.
  • Creative and unconventional marketing approaches can help brands differentiate themselves and capture attention.
  • Formalizing and educating around a specific role or craft can bring more weight and seriousness to it.
  • The goals of the Product Adoption Academy include course completion, customer acquisition, and impact on marketing metrics.
  • Being product-led means prioritizing the success of the end user and creating a positive user experience. Product-led growth is about making it easy for users to achieve what they want and be successful with the product.
  • Product-led growth does not necessarily mean freemium or free trial, but rather a focus on user success.
  • Sales and marketing play important roles in a product-led growth model, including guiding users at key moments and personalizing the user experience.
  • AI tools can be used to repurpose content, create summaries, and enhance content creation workflows.
  • The value of human creators in the face of AI lies in their ability to provide unique perspectives and experiences.

Show Links

Time Stamps

  • [00:00] Introduction and Background
  • [08:25] The Importance of Embracing Your Weirdness
  • [14:15] Formalizing and Educating Around a Role or Craft
  • [32:54] The Role of Marketing and Sales
  • [41:21] The Potential of AI Avatars

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Alex Birkett

Alex is a co-founder of Omniscient Digital. He loves experimentation, building things, and adventurous sports (scuba diving, skiing, and jiu jitsu primarily). He lives in Austin, Texas with his dog Biscuit.