Kitchen Side: Spryng Reflections, Connection, Community, and Soul

Last Updated on April 9, 2025

Listen to the Podcast

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on their experiences at SPRYNG, a standout B2B marketing conference in Austin. The conversation blends AI experimentation, prompt engineering, and the future of creativity with philosophical reflections on human connection, authenticity, and the soul of marketing. They explore why many AI users are missing the point by chasing “best practices,” and how real breakthroughs come from first-principles thinking and creative risk-taking. The episode also dives into the power of in-person events, emotional resonance, and inefficient—but high-value—tactics like dinners, meetups, and personal storytelling that can’t be scaled.

Key Takeaways

• AI and Prompting from First Principles: Real innovation with AI comes not from templates or best practices, but from individual experimentation and intent.
• Four Modes of AI Maturity: From microtasker to teammate, AI can scale with how deeply users integrate it into their workflow.
• The Importance of Human Vibes: Tactical content aside, the SPRYNG conference reminded marketers that human connection and emotion matter more than metrics.
• Don’t Optimize for the Median: Taking every piece of feedback can dilute differentiation—stand firm in your positioning.
• Community as a Business Superpower: Relationships built at events, meetups, and over meals have long-term impact beyond immediate ROI.
• Efficient Growth vs. “Inefficient” Magic: Some of the most meaningful, high-ROI activities are hard to measure—like handwritten notes, founder dinners, and late-night talks.
• Where’s the Soul in AI Content?: As AI floods the web, standout content will come from real human stories, creativity, and nuance—not mass automation.

Show Links

• Connect with David Khim on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Allie Decker on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Time Stamps

• [00:00] Intro and SPRYNG event reflections
• [05:15] Four levels of AI maturity: from microtasker to teammate
• [11:30] Prompt libraries vs. soul-led prompting
• [18:45] Why best practices don’t apply to breakthrough AI use
• [26:10] In-person events and the importance of community
• [33:25] Feedback filtering and standing firm in your brand
• [40:50] “Inefficient” tactics that actually drive growth
• [48:10] AI content saturation and existential questions
• [55:30] Where’s the human soul in content marketing today?