Love a good SEO podcast?
Me too.
My dog walking rotation is a solid mixture of comedy podcasts, SEO podcasts, content marketing podcasts, and sometimes, a little good old fashioned silence.
I won’t waste any more of your time on a rambling introduction; I’ll just show you the 17 best SEO podcasts if you want to ramp up your knowledge and become elite.
The 17 Best SEO Podcasts
- The Long Game
- Experts on the Wire
- The Authority Hacker Podcast
- Flying Cat Marketing podcast
- Analytics Power Hour
- Search Off the Record
- Voices of Search
- Contrarian Marketing
- How the Fxck
- Marketing School
- Optimize
- Crawling Mondays
- The SEO Mindset
- SEO 101
- SERPs Up
- The SEO Rant
- Rankable
1. The Long Game
Host: Alex Birkett, David Ly Khim, and Allie Decker
Recommended episodes:
- How do you develop taste?
- Back-to-Back Hypergrowth Companies, Growth Lessons from Piano and Classical Music, and Mass Scale Personalization with Olga Denisova
- Surround Sound SEO & Optimizing for Generative Answers
Why it’s worth listening to:
The Long Game is my podcast, so I get to put it at the top of the list.
Here’s my pitch:
We aim to replicate the lobby room bar conversations that are had at conferences. We do interviews with SEO experts, but the questions aren’t today’s ephemeral trends or “gimme the tips” SEO tactics.
They’re suited to uncover the underlying mental models, frameworks, and motivations that drive success in search engines and search marketing.
While we do cover SEO news from time to time, it’s usually in our Kitchen Side series, where the three co-founders of Omniscient (a B2B SEO agency) debate, brainstorm, and converse about what we’re seeing in the field.
Also, it’s just fun. We have fun on the podcast. Lots of laughs, a few tears, but zero SEO basics or 5 minute SEO tactics lessons. We’re out here for the real ones.
Also, this is a weekly podcast and we’re roughly near 200 episodes.
2. Experts on the Wire
Host: Dan Shure
Recommended episodes:
- Surviving SEO in an AI World w/ Sara Taher
- Image Optimization, Algorithmic Biases, ADHD & SEO w/ Myriam Jessier
- Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles
Why it’s worth listening to:
Experts on the Wire is one of my favorite SEO podcasts, though it’s rarely updated anymore.
Run by Dan Shure (who was on The Long Game), it’s one of the more technically interesting SEO podcasts out there.
I’d say this one will be received well by advanced SEO professionals. It covers topics like technical SEO, local SEO, content SEO, and SEO related topics around internet marketing.
Dan is a great host, and this is an excellent SEO podcast.
3. The Authority Hacker Podcast
Host: Gael Breton, Mark Webster
Recommended episodes:
- Can We Predict The Future AGAIN??
- Digital PR Expert Reveals How To Get Links
- This Proves That EEAT ACTUALLY Works (Kinda)
Why it’s worth listening to:
The Authority Hacker Podcast is a great SEO podcast that dives into SEO tactics at depth.
Because of the producers, it focuses a bit more on the affiliate marketing world than it does enterprise SEO or enterprise content marketing. However, I think this is a good thing. It isolates many variables out of the equation, like brand and risk aversion, and instead focuses on hands-on lessons around what actually works in SEO.
This is one of the few podcasts I love that really centers around marketing tactics (and not the broader principles associated with the channel).
4. Flying Cat Marketing Podcast
Host: Maeva Cifuentes
Recommended episodes:
- Make remarkable content with the LEMA framework: Blog post teardown with Lily Ugbaja
- The Secrets Behind Building a B2B Newsletter That People Love with Alex Ross
- How BoostUp Built a New Strategic Narrative and Launched in Under 60 Days with Aaron Janmohamed
Why it’s worth listening to:
The Flying Cat Marketing Podcast is a video-first YouTube podcast featuring interviews with SEO experts.
It covers a gamut of topics that span beyond SEO into digital marketing topics like content marketing, email marketing, social media marketing, and industry news.
The episodes are short and sweet and great for SEO beginners.
5. Analytics Power Hour
Host: Michael Helbling, Moe Kiss, Tim Wilson, Julie Hoyer, Val Kroll
Recommended episodes:
- First, We Must Discover. Then, We Can Explore. With Viyaleta Apgar
- Estimating the Effort for Analytics Projects
- The Reality of Uncertainty Meets the Imperative of Actionability with Michael Kaminsky
Why it’s worth listening to:
The Analytics Power Hour is technically an analytics podcast (as the name suggests), but to do SEO without a solid understanding of data and analytics is malpractice in my opinion.
And this is one of my favorite business-related podcasts, hands down.
It’s humorous and accessible, but they don’t talk down to listeners. They cover advanced topics in measurement, and I’ve come away a better analyst because of it.
I highly recommend SEOs learn analytics for their career development, and this pod is a great place to start.
6. Search Off the Record
Host: Google’s Search Relations team
Recommended episodes:
- The effect of quality on search
- Let’s talk ranking updates
- Which aspect of my site should I focus on?
Why it’s worth listening to:
The Search Off the Record podcast is basically the behind-the-scenes conversations from Google’s Search Relations team.
While they’re not going to hand you SEO strategies or hidden secrets of internet marketing, it’ll be enlightening to hear how the Google team things about ranking updates, website optimization, and the SEO industry as a whole.
7. Voices of Search
Host: Benjamin Shapiro
Recommended episodes:
Why it’s worth listening to:
The Voices of Search podcast is a very popular SEO podcast that interviews experts on SEO topics du jour.
The episodes are short and concise, and the podcast covers SEO tactics in detail.
If you want the recipe for SEO success, you may very well find it in the interviews. The podcast is also published quite regularly – multiple times per week.
8. Contrarian Marketing
Host: Kevin Indig, Eli Schwartz
Recommended episodes:
- Secrets to Success: Expert Strategies from Consulting Guru, Alan Weiss
- Overstock, Hopin, Recruiters
- SGE, Threads, X – who wins, who loses?
Why it’s worth listening to:
The Contrarian Marketing podcast is the brainchild of Kevin Indig and Eli Schwartz, two icons in search marketing.
The podcast episodes are centered around issues of the day, like Google updates, generative AI, and digital marketing news.
They also have notable guests from time to time, like Alan Weiss.
It’s not regularly updated, but when an episode launches, I listen.
9. How the Fxck
Host: Ben Goodey
Recommended episodes:
- How SurveyMonkey Scaled Organic to $200M in Annual Revenue
- How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel
- How Living Cozy Grew to 335,000 Monthly Page Views
Why it’s worth listening to:
How the Fxck is one of the best SEO podcasts for learning the SEO game.
The format is basically a case study conducted through interviewing a diverse range of notable guests. Through the conversation, you learn specific unknown secrets and playbooks for driving SEO results.
The podcast covers topics related to SEO, like link building, tech SEO, and how to create content at scale. Great internet marketing podcast in general.
10. Marketing School
Host: Neil Patel, Eric Siu
Recommended episodes:
- Why you don’t have an audience
- How to deal with ad fatigue
- The Creativity Faucet Concept (This Will 10x Your Content)
Why it’s worth listening to:
The Marketing School podcast is a 101 level podcast that is incredibly accessible to business owners looking to learn industry secrets and the latest trends.
The topics cover a bunch of online business themes like email, social, audience building, paid search, and more.
It’s not specifically an SEO podcast, but Eric and Neil are both master SEOs, and you can see in their recent episodes that SEO is a common theme for them.
11. Optimize
Host: Nate Matherson
Recommended episodes:
- Alex Birkett on Conversion Rate Optimization the Right Way
- Camille Ricketts on Leading Notion’s Marketing, Creating and Utilizing Templates Effectively, and Leveraging Community
- Ronnie Higgins on Building Cross-Functional Content Teams, The Art Of Storytelling, and AI’s Role In Content Strategy
Why it’s worth listening to:
The Optimize Podcast is a newer SEO podcast and one of my favorites (also, I was a guest on it!).
It’s an interview show that is incredibly well researched. The questions put forth are interesting and drive forward to present a great narrative in each episode.
A diverse range of guests talk about tech SEO, team building, conversion rate optimization, and more.
12. Crawling Mondays
Host: Aleyda Solis
Recommended episodes:
- SEO product management
- Top SEO Myths and How to Dispel Them
- Keyword Research for SEO Today: Guide, Steps, Tips, Tools, Mistakes and more!
Why it’s worth listening to:
Crawling Mondays is video-first podcast that is mainly made for YouTube (though you can stream it on any podcast app, too).
Aleyda Solis runs this, and everything she puts out is excellent. This podcast is no different.
It’s usually either interview or panel-based discussions, sometimes on evergreen digital marketing topics, and sometimes on search marketing news and trends.
13. The SEO Mindset
Host: Sarah McDowell, Tazmin Suleman
Recommended episodes:
- How to be Authentically Confident
- Dealing with an ‘Off’ or Bad Day
- Dealing with Overwhelm with Jess Redman-Easterbrook
Why it’s worth listening to:
The SEO Mindset podcast is explicitly different than most of the best SEO podcasts in this list. They won’t talk about link building or site maps.
Instead, they’ll talk about the softer skills associated with SEO work – burnout, projecting authentic confidence, etc.
I can tell you from being in the field, both in-house and now through my agency, that this stuff is leagues more important than keyword research. Or at least, it’s more difficult to get them right.
I can teach someone keyword research in a few months.
But teaching emotional intelligence is tough.
This podcast is a great starting point.
14. SEO 101
Host: Ross Dunn and John Carcutt
Recommended episodes:
- ChatGPT for Keyword Research, Google Product Reviews Update & More
- Ranking Updates, Snippet Mistakes, Google Bard, and More.
- The SEO 101 Learning Series
Why it’s worth listening to:
The SEO 101 podcast is, as the name suggests, an SEO podcast for beginners.
The podcast episode I like the most is the 101 learning series, but they also do the latest trends and search marketing news.
15. SERPs Up
Host: Mordy Oberstein and Crystal Carter
Recommended episodes:
- Seasonality and SEO
- I would do anything for links, but I won’t do that
- What does good E-E-A-T even mean?
Why it’s worth listening to:
The SERPs Up podcast is a podcast published by Wix and it’s excellent.
The SEO field is fast moving and constantly changing. Some foundations remain the same, but there are so many moving pieces it’s hard to keep up.
The SERPs Up podcast helps a business owner with a million things on the mind to keep up to date.
16. The SEO Rant
Host: Mordy Oberstein
Recommended episodes:
- Why SEOs Need Strong Communication Skills
- Should Google Be More Transparent
- Why You Need to be Cautious About AI Content
Why it’s worth listening to:
The SEO Rant is one of Mordy Oberstein’s other podcasts, and it’s a great podcast.
This one is interview-focused and centered around opinionated takes (AKA SEO rants).
It’s not just spicy opinions, though. The episodes are backed up by real life examples, experience, and a lot of technical knowledge.
This is one of the more fun podcasts in the space. I’d say it’s a bit more intermediate to advanced, but beginners will enjoy it as well.
17. Rankable
Host: Garrett Sussman
Recommended episodes:
- Your Brand, Search Intent, and the Content Arms Race w/ Victor Pan
- An Optimist’s View on Generative AI, Content, SEO w/ Ryan Law
- Don’t Burn the Environment with Your Digital Footprint w/ Chris Butterworth
Why it’s worth listening to:
The Rankable Podcast is one of the most authoritative SEO podcasts out there, as you can see by the guests they feature in their interviews (Victor Pan is a legend).
It covers all things SEO, but also a broad range of digital marketing stuff like brand, content, AI, etc.
Conclusion
Digital marketing, SEO specifically, is a fast moving field full of technical complexity, art and creativity, and good old fashioned experimentation.
It helps, then, to have a few podcasts that can keep you up to date and ideating some cool stuff.
If you’re looking for a great podcast to start with, check out some recent episodes of The Long Game. I think you’ll like it.
