Field Notes Field Notes #012: “How To” vs. “How We” Content Here we go. The notion of "how we" vs. "how-to"…Allie DeckerSeptember 22, 2022
Field Notes Field Notes #011: Strategy – What Most People Get Wrong I’ve heard the word “strategy” repeated to obliteration. Ask anyone…David KhimSeptember 15, 2022
Field Notes Field Notes #010: How I Identify Content Talent What makes a good content marketer? Past results are the…Alex BirkettSeptember 8, 2022
Field Notes Field Notes #009: A Brief (ha!) Chat About Content Briefs A good chunk of our jobs as marketers (or any…Allie DeckerSeptember 1, 2022
Field Notes Field Notes #008: How to Approach Projects You Haven’t Done Before How do you do something you haven’t done before? As…David KhimAugust 25, 2022
Field Notes Field Notes #007: Indirect Costs of Content Marketing Economics has guided a weird amount of my thinking on…Alex BirkettAugust 18, 2022
Field Notes Field Notes #006: How We Drum Up Winning Content Ideas The dreaded blank page and blinking cursor—we’ve all faced it.…Allie DeckerAugust 11, 2022
Field Notes Field Notes #005: Automate More, Work Less You know about marketing automation. There are dozens of tools…David KhimAugust 4, 2022
Content MarketingField Notes Field Notes #004: Bandit Testing Your Content Marketing Being "data-driven" doesn’t mean you operate without creativity. It means you use…Alex BirkettJuly 28, 2022
