Measuring Brand Visibility in LLMs Field NotesSEO Measuring Brand Visibility in LLMs There’s a bit of beauty in classic SEO measurement frameworks,…Alex BirkettMay 22, 2025
You’re Probably Not Behind Field NotesSEO You’re Probably Not Behind When I was 23 years old, I sat down at…Alex BirkettMay 22, 2025
Mise-en-scène in Marketing Field NotesSEO Mise-en-scène in Marketing A few weeks ago on the podcast, I spoke with Molly…Alex BirkettApril 8, 2025
Don’t Optimize for Your Peers Field NotesSEO Don’t Optimize for Your Peers Years ago, I found myself working at HubSpot. This alone…Alex BirkettApril 8, 2025
Omnipresence Field NotesSEO Omnipresence A peculiar thing happens when a brand appears everywhere at…Alex BirkettApril 8, 2025
The Life Changing Magic of Showing Up Field NotesSEO The Life Changing Magic of Showing Up In a world obsessed with breakthroughs and big ideas, it’s…Alex BirkettApril 8, 2025
Vocabulary, Fidelity, and AI Orchestration Field NotesSEO Vocabulary, Fidelity, and AI Orchestration Consider the Conductor Picture an orchestra. Violins swell, brass punches…Alex BirkettApril 8, 2025
The Doorman Fallacy Field Notes The Doorman Fallacy Thought experiment: how would you improve rail transit? Sutherland gives…Alex BirkettApril 8, 2025
The New Gold Field NotesSEO The New Gold Assuming AI continues along its current trajectory, it will do…Alex BirkettFebruary 18, 2025