Field Notes

I’m not going to go into the whole “demand creation versus…

For all the talk about “customer empathy” as a supreme value…

We know, theoretically, that organic social is important.  We know…

Several years ago, I embarked on a journey to get…

It struck me the other day that we may now…

A few different clients have said the same phrase to…

When you work with enough clients, you learn that a…

Any prioritization model built upon keyword difficulty is flawed and…

Prioritization is the apex artifact bridging strategy and execution.  I’ve…