Field Notes

Any prioritization model built upon keyword difficulty is flawed and…

Prioritization is the apex artifact bridging strategy and execution.  I’ve…

Before I come off as a cynic advising you to…

This essay, I’ll admit, is almost too broad to tackle. …

There has been increased skepticism lately that SEO is a…

At this point, most marketers and SEOs know the value…

If you’re choosing between being clear and being clever, chances…

“A line will take us hours maybe; Yet if it…

Ross’s tweet above is great, and it illustrates something I’ve…