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The Ikigai of SEO Field NotesSEO The Ikigai of SEO Marketers are now in agreement that the “old playbook,” the…Alex BirkettOctober 29, 2024
How Do You Know What Matters? Field NotesSEO How Do You Know What Matters? In some sense, this essay is exploring epistemological questions, like…Alex BirkettOctober 29, 2024
Why You Should Choose Harder Problems Field NotesSEO Why You Should Choose Harder Problems Everyone wants the easy win—the quick, low-effort path to success.…Alex BirkettOctober 29, 2024
Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap PodcastSEO Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap Listen to the podcast In this Kitchen Side podcast episode,…Alex BirkettOctober 16, 2024
The Why Behind Your Growth Programs Field NotesSEO The Why Behind Your Growth Programs I cut my teeth in marketing at CXL. It’s where…Alex BirkettOctober 11, 2024