Field NotesSEO Field Notes #122: Measuring Brand Visibility in LLMs There’s a bit of beauty in classic SEO measurement frameworks,…Alex BirkettMay 22, 2025
Field NotesSEO Field Notes #121: You’re Probably Not Behind When I was 23 years old, I sat down at…Alex BirkettMay 22, 2025
Field NotesSEO Field Notes #119: Mise-en-scène in Marketing A few weeks ago on the podcast, I spoke with Molly…Alex BirkettApril 8, 2025
Field NotesSEO Field Notes #118: Don’t Optimize for Your Peers Years ago, I found myself working at HubSpot. This alone…Alex BirkettApril 8, 2025
Field NotesSEO Field Notes #117: Omnipresence A peculiar thing happens when a brand appears everywhere at…Alex BirkettApril 8, 2025
Field NotesSEO Field Notes #116: The Life Changing Magic of Showing Up In a world obsessed with breakthroughs and big ideas, it’s…Alex BirkettApril 8, 2025
Field NotesSEO Field Notes #115: Vocabulary, Fidelity, and AI Orchestration Consider the Conductor Picture an orchestra. Violins swell, brass punches…Alex BirkettApril 8, 2025
Field Notes Field Notes #114: The Doorman Fallacy Thought experiment: how would you improve rail transit? Sutherland gives…Alex BirkettApril 8, 2025
Field NotesSEO Field Notes #113: The New Gold Assuming AI continues along its current trajectory, it will do…Alex BirkettFebruary 18, 2025
