Field Notes Archives

Field Notes SEO

How to Move Fast

It’s folk wisdom that a startup’s only real advantage is…

Alex BirkettNovember 4, 2025

Field Notes SEO

Whiplash

Have you heard of Pithole City? It’s known as the oil…

Alex BirkettOctober 2, 2025

Field Notes SEO

LLM optimization tactics

Alright, so AI is leading us to the new frontier of…

Alex BirkettSeptember 13, 2025

Field Notes SEO

Sales and SEO Alignment

I was (relatively) early on a few things: Ice baths…

Alex BirkettSeptember 8, 2025

Field Notes SEO

Prompt Volume

In the beginning was the keyword. The keyword – the…

Alex BirkettAugust 6, 2025

Field Notes SEO

Brand Gravity

When your brand appears in relation to a query or…

Alex BirkettJune 25, 2025

Field Notes SEO

Data-Driven Content

For at least the past decade, B2B marketers grew accustomed…

Alex BirkettJune 19, 2025

Field Notes SEO

The Matthew Effect

A few months ago, on a relatively unremarkable week, I…

Alex BirkettJune 10, 2025

Field Notes SEO

AI Mode

To our clients, partners, and friends: At Google I/O 2025, among…

Alex BirkettJune 10, 2025

Field Notes

How to Move Fast

Whiplash

LLM optimization tactics

Sales and SEO Alignment

Prompt Volume

Brand Gravity

Data-Driven Content

The Matthew Effect

AI Mode

Agency Services

Recommended Marketing Agencies

Company

Content Guides