Field NotesSEO Field Notes #117: Omnipresence A peculiar thing happens when a brand appears everywhere at…Alex BirkettApril 8, 2025
Field NotesSEO Field Notes #116: The Life Changing Magic of Showing Up In a world obsessed with breakthroughs and big ideas, it’s…Alex BirkettApril 8, 2025
Field NotesSEO Field Notes #115: Vocabulary, Fidelity, and AI Orchestration Consider the Conductor Picture an orchestra. Violins swell, brass punches…Alex BirkettApril 8, 2025
Field Notes Field Notes #114: The Doorman Fallacy Thought experiment: how would you improve rail transit? Sutherland gives…Alex BirkettApril 8, 2025
Field NotesSEO Field Notes #113: The New Gold Assuming AI continues along its current trajectory, it will do…Alex BirkettFebruary 18, 2025
Field NotesSEO Field Notes #111: Armchair SEO There’s something undeniably alluring about playing the armchair quarterback. From…Alex BirkettFebruary 3, 2025
Field NotesSEO Field Notes #110: Boots on the Ground First, let’s talk about the deleterious effects of architecting an…Alex BirkettFebruary 3, 2025
Field NotesSEO Field Notes #109: SEO Epistemology This essay is for the nerds who love decision theory,…Alex BirkettFebruary 3, 2025
Field NotesSEO Field Notes #108: When SEO Success Doesn’t Translate to Business Success We don’t usually work with very early-stage companies. Our ideal…Alex BirkettFebruary 3, 2025