Field Notes Archives

Field Notes SEO

Sales and SEO Alignment

I was (relatively) early on a few things: Ice baths…

Alex BirkettSeptember 8, 2025

Field Notes SEO

Prompt Volume

In the beginning was the keyword. The keyword – the…

Alex BirkettAugust 6, 2025

Field Notes SEO

Brand Gravity

When your brand appears in relation to a query or…

Alex BirkettJune 25, 2025

Field Notes SEO

Data-Driven Content

For at least the past decade, B2B marketers grew accustomed…

Alex BirkettJune 19, 2025

Field Notes SEO

The Matthew Effect

A few months ago, on a relatively unremarkable week, I…

Alex BirkettJune 10, 2025

Field Notes SEO

AI Mode

To our clients, partners, and friends: At Google I/O 2025, among…

Alex BirkettJune 10, 2025

Field Notes SEO

Bottoms Up

A friend in NYC came to me a few months…

Alex BirkettMay 22, 2025

Field Notes SEO

The End of “SEO Book Reports”

For the last decade, much of B2B content has operated…

Alex BirkettMay 22, 2025

Field Notes SEO

What We Know About Optimizing for LLMs

First, some humility. There are a lot of people right…

Alex BirkettMay 22, 2025

Field Notes

Sales and SEO Alignment

Prompt Volume

Brand Gravity

Data-Driven Content

The Matthew Effect

AI Mode

Bottoms Up

The End of “SEO Book Reports”

What We Know About Optimizing for LLMs

Agency Services

Recommended Marketing Agencies

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