Content StrategyField Notes Field Notes #088: Attention is money? No. Money is money. It struck me the other day that we may now…Alex BirkettSeptember 6, 2024
Content StrategyField Notes Field Notes #087: Show them Valhalla – pitching ideas worth investing in A few different clients have said the same phrase to…Alex BirkettAugust 5, 2024
Content StrategyField Notes Field Notes #086: Chicken bones in the garbage disposal When you work with enough clients, you learn that a…Alex BirkettAugust 5, 2024
Content StrategyField Notes Field Notes #085: The case against keyword difficulty Any prioritization model built upon keyword difficulty is flawed and…Alex BirkettAugust 5, 2024
Content StrategyField Notes Field Notes #084: How to Think About SEO Prioritization Prioritization is the apex artifact bridging strategy and execution. I’ve…Alex BirkettJuly 12, 2024
Content StrategyField Notes Field Notes #083: The Cult of Authenticity Before I come off as a cynic advising you to…Alex BirkettJune 28, 2024
Content StrategyField Notes Field Notes #082: How to Improve Analytical Skills This essay, I’ll admit, is almost too broad to tackle. …Alex BirkettJune 20, 2024
Content StrategyField Notes Field Notes #081: Achieving escape velocity in early stage organic growth There has been increased skepticism lately that SEO is a…Alex BirkettJune 13, 2024
Content StrategyField Notes Field Notes #080: Content catalogs: the key to scaling governance and optimization At this point, most marketers and SEOs know the value…Alex BirkettJune 13, 2024
