Content StrategyField Notes Field Notes #079: Clarity vs persuasion: when being too clever fails you If you’re choosing between being clear and being clever, chances…Alex BirkettJune 13, 2024
Content StrategyField Notes Field Notes #078: The lost art of Sprezzatura “A line will take us hours maybe; Yet if it…Alex BirkettJune 13, 2024
Content StrategyField Notes Field Notes #077: The tactical benefits of a low information diet Ross’s tweet above is great, and it illustrates something I’ve…Alex BirkettJune 13, 2024
Content StrategyField Notes Field Notes #076: Is it a boring channel, or are you a boring marketer? I admit, I still spend time on X (Twitter). Since…Alex BirkettJune 13, 2024
Content StrategyField Notes Field Notes #075: Is SEO Dead? "The reports of death are greatly exaggerated" - Mark Twain, probably…Alex BirkettMay 6, 2024
Content StrategyField Notes Field Notes #074: Content > Algo > User Content creation without distribution is a lot like the proverbial…Alex BirkettMay 6, 2024
Content StrategyField Notes Field Notes #073: My love letter to McDonald’s and effective content operations Anyone can cook a single meal. But to cook and…Alex BirkettMay 6, 2024
Content StrategyField Notes Field Notes #072: Prove It! Driving Buy-in for Ambitious Programs You’re a marketer with big ideas. That’s good. It’s better…Alex BirkettApril 12, 2024
Content StrategyField Notes Field Notes #071: Get to the Point (Cut the Fluff) In 2018, I wrote a straightforward guide to email outreach. One…Alex BirkettApril 12, 2024
